SELFRIDGES WORKSHOP

Just Got Made • 20 May 2015

Ready…set…STAMP!

Just Got Made were invited by Selfridges to hold a ‘Print Your Own Stationery’ workshop as part of their in-store WORK IT campaign.

As our workshop was held within the iconic department store synonymous with all things exclusive and opulent, we developed a workshop focused on exploring the idea of personal branding using luxury craftsmanship. Our location was the Makerversity pop up space in Selfridge’s Ultra Lounge; guests were taught artisan skills such as carving a hand made stamp by master printers ‘Print to the People’, drawing inspiration from esteemed printer Helen Kemp.

Goodie bags were handed out as a parting gift full of extra materials to stamp, as well as bespoke mini-stamps designed & made exclusively by Just Got Made.

Special thanks to ‘Print to the People’ and ‘Bespoke Laser’for all their hard work and enthusiasm.

Selfridges Work It Campaign

The thinking behind it:

Our Aim:

Just Got Made aim to provide an interactive experience between client and subject – working to establish or enhance a skill set that will continue to inspire confidence and creativity within the participants well beyond our initial interaction.

Execution:

The Selfridges ‘Work It’ campaign in association with Makerversity, provided the back drop for the Just Got Made workshop tailored specifically for those keen to explore a new design process to help build their brand identity. This spanned from design of a logo through to hand carving a rubber stamp to be applied to stationary and business cards. This would ultimately lead to participants exploring their brand on a deeper level and questioning what really defines them as both a business and an individual within the market place.

Outcome & Benefits:

The outcome of the workshop was very much in keeping with the overarching theory behind the Selfridges campaign – that times are moving forward rapidly within the workplace and peoples notions of the ‘daily 9-5’ are in many cases no longer valid. By taking control of their brand identity through the use of a hands on experience, peoples own interpretations of Selfridges as a brand as well as their own business would continue to grow and evolve following the event.