Needle and Thread: Aimée Betts x & Other Stories

Just Got Made • 08 Dec 2021

Just Got Made worked with Swedish fashion company & Other Stories to put craft right at the heart of their flagship store activities during the winter holiday shopping season.

The brief was to find & Other Stories a hand embroiderer to customise winter accessories over two days at their flagship store in Regents Street London. London-based embroiderer Aimée Betts fitted the bill, stitching a range of motifs and initials onto gloves, scarves, hats and berets.

The event took place on 03 -04 December 2021 alongside events featuring local artisans around the world in Hamburg, the US, Marais, Barcelona and Instagram live.

Such a great brand partnership, more please in 2022!

Embroiderer: Aimée Betts

Store Experience specialist, & Other Stories: Christelle Mantilaro Client: & Other Stories @andotherstories Agency: Just Got Made

Contact Helen Kemp: to work with us.

A woman stitching sits behind a table in a contemporary room display inside a large store
a woman sits stitching behind a desk, surrounded by mood boards, fashion images and plants inside a retail shop
Signs, gift wrapped bags, skeins of thread and hats sit on a table with a backdrop of fashion images and plants