The Pop-Up Pinhole Co. was founded by London based designer Kelly Angood who has been crafting pinhole cameras since 2010. She develops beautiful, educational and fun do-it-yourself pinhole camera kits and manufactures them using independent suppliers and traditional processes.

VIDERE is the original medium format do-it-yourself pinhole camera kit. You can make it in around an hour and it’ll take pride of place in any camera collection. Working without a lens, it instead uses a simple precision laser-cut 0.4mm pinhole to take photographs onto medium format film.

VIDDY is a do-it-yourself pinhole camera kit made from tough, durable recycled card. It accepts both medium format and 35mm film. Each and every VIDDY is screenprinted and die-cut by hand in the UK and is available in 4 colours; Green, Black, Blue or Red.